Help & guidance

How to find your model number

The model or reference number is the key to identifying your watch. Here's how to find it on the most common luxury brands — even if it's hidden between the lugs.

Model Number Guide

Getting the correct model number for your watch is highly important when it comes to selling your timepiece. This is to ensure that you are being quoted a price for the correct item and the estimate that you are given is as accurate as possible. Sometimes, you may be unable to locate the model number, in which case we will still be able to offer an amount, although the more details that you can include, the better. Below are our tips to finding your model number.

Using the paperwork that came with your watch

Many watch brands provide paperwork that accompanies a luxury watch that may come in the form of a guarantee or warranty card, or a certificate of some form. These will very often include the model number and other details. This is the easiest way to identify your model.

Here are some examples from top manufacturers.

Where to look — by brand

Rolex

Rolex model numbers are 6 digits for modern models, 5 digits for older models and 4 digits for really old ones. Occasionally this is followed by 2-4 letters which indicates a certain specification.

The simplest way for find a Rolex model number for modern models is by checking your warranty card and looking for the Model Number field. For older models with a Guarantee Certificate, the model number is generally on a sticker on the front.

If you do not have a warranty card or certificate, the model number is engraved between the shoulders of the watch at the top of the case (12 o'clock side), behind the bracelet. The serial number is between the lugs at the 6 o'clock side. You may need to remove the bracelet or shine a torch to see them clearly. This is only advisable if you are confident in removing your bracelet.

Omega

Omega model numbers are generally 14 or 8 digits long in a XXX.XX.XX.XX.XX.XXX or XXXX.XX.XX format respectively.

This will be shown on the Omega Warranty Card as the REF number, not to be confused with the Watch No. which is the serial number.

Breitling

Breitling model numbers are always a letter or two, followed by five or four numbers.

This can be found easily by checking the warranty card or certificate included with the watch.

They can also be seen engraved on the case back of the watch above the serial number.

TAG Heuer

TAG Heuer model numbers typically follow a format like CAZ1011.BA0842. The first section indicates the model of the watch and the second part is the style of included bracelet part number.

On more modern TAG Heuer models, the model number is not shown on the Warranty Card, instead replaced with the warranty number and QR codes. However, they were printed on older ones.

TAG Heuer model numbers are always engraved on the case back of the watch, situated above the serial number which is confusingly in the same format. If you're ever unsure, please provide us with both and we can work out which one is correct.

Tudor

Tudor model numbers are five digits long and can be followed by one or two letters, which indicate the colour styling of the watch.

Model numbers are printed on the warranty documents of the watch under the model field.

They are also engraved into the back of one of the shoulders of the watch.

Cartier

Cartier reference numbers are engraved on the case back and printed on the original warranty papers and certificate of authenticity.

The most modern Cartier model numbers are four letters followed by some numbers but some older ones were just one letter followed by numbers. Models that are older still are sometimes just four digits.

Stuck? We're happy to help — call us on 02380 639 355

Send us a clear photo of the case back and we'll identify the watch for you.

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