Ever wondered why one watch can be worth thousands — while another that looks remarkably similar can be worth considerably less?
When it comes to watches, value isn't simply about how old something is or how much it originally cost. There are several things that can make a difference, and sometimes the details are surprisingly small.
The brand
Its not going to come as a surprise that the name on the dial matters.
Brands such as Rolex, Patek Philippe, Audemars Piguet, Omega and Breitling have built strong reputations over many years, with certain models becoming particularly sought after by collectors and enthusiasts.
But even within the same brand, values can vary enormously between models and certain references.
The reference number
This is one of the most important details when identifying a watch.
A reference number identifies the particular model, and seemingly minor differences between references can have a significant effect on desirability and value.
So if you're looking at your watch and thinking, “It's a Rolex Submariner, so I know roughly what it's worth,” it's worth looking a little closer.
The exact reference matters.
Condition
Two watches of the same model and age won't necessarily be worth the same amount.
Condition, originality and how a watch has been cared for can all play a part.
A well-preserved watch with its original components can be particularly desirable, while excessive polishing, replacement parts or signs of heavy wear may really affect its appeal.
Box and papers
That little box you've been tempted to throw away?
Keep it.
Original boxes, warranty cards, certificates, booklets and other accessories can all add to a watch's completeness and may be important to collectors.
It doesn't mean a watch without its original paperwork has no value — far from it — but having the original accessories can make a difference to that final figure.
Rarity
Some watches are produced in large numbers. Others are made in much smaller quantities or become difficult to find over time.
A rare model, that unusual dial or less commonly seen reference can attract interest from collectors looking for something a little different.
And sometimes a watch becomes more desirable simply because it is no longer being made.
Demand
This is the interesting one.
Watch values aren't fixed forever.
What collectors want changes, and a model that was relatively overlooked several years ago can suddenly become much more sought after.
The opposite can happen too.
That's why looking at what a watch originally cost isn't actually a good guide to what it might be worth today.
Age isn't everything
It's easy to assume that an older watch must automatically be worth more.
But that's not necessarily the case with watches.
A 50-year-old watch isn't automatically more valuable than a five-year-old one. Its brand, model, condition, rarity, originality and demand all matter too.
Some modern watches are already highly desirable, while some older watches remain relatively modestly valued.
So it's the whole picture
When valuing a watch, it's rarely one single feature that tells the story.
It's the combination of the brand, reference, age, condition, originality, accessories, rarity and current demand that helps build a picture of its value.
So if you've got a watch tucked away in a drawer, sitting in a safe or still in its original box, it may be worth finding out exactly what you've got before making any decisions.
At Watch Buyers, we've been buying and selling watches since 1994.
If you're curious about the value of your watch, get in touch with our experienced team.


