The main official Rolex retailer is right in the very centre, one step from the biggest Tram stop. They also have a branch at the city airport.
Amsterdam Watch Co - AWCo - is set right in the heart of Amsterdam, on Reestraat. Collections of both luxury and vintage luxury watches are stocked here. They take their business and marketing very serious, not only a beautiful shop but a well known team and website run alongside too.
Tourbillion, set a little further away in a very high end boutique area, stock Breguet, Omega, and Glasshutt, alongside smaller brands. A classy looking boutique, they seem constantly busy.
Not far from the very glam Schaap & citroen;
Smaller shops worth a visit and a mention are Harry Tromp Jewellers, with its collection of high end watches and delightful jewellery trinkets.
Not forgetting Bruens jewellers and antiques on Nieuwe Spiegelstraat, for an ever changing selection of secondhand time pieces and gold.
Over all a very enjoyable city to shop and peruse as a watch enthusiast. Look out for further 'shop the watch world' blog posts!