TAG Heuer Watches are on the up!

tag-heuer-watches-logo Watch buyers interested in the TAG Heuer brand will have looked on with interest as they recently played host to a glittering occasion in Paris. Celebrating the dual occurrences of the fiftieth anniversary of the Carrera line and the opening of a new flagship boutique near Opera Garnier, the event hosted major names from the film, fashion and motorracing worlds, as well as politicians, editors and singers. Leonardo di Caprio joined CEO Stéphane Linder for the opening ceremony of the shop, marking 180 boutiques in 57 countries. It doesn't stop there, since TAG Heuer plans to open another 20 stores during 2014.

Happy Birthday Carrera

tag_heuer_carrera_chronograph With a history stretching back to 1887, when Edouard Heuer invented the oscillating pinion, TAG Heuer has continued to blaze a trail in the luxury watch market. It was in 1963 that Jack Heuer named the Carrera after a legendary road in America, the Carrera PanAmerica. The iconic design sports an easytoread dial and a waterproof and shockresistant case that can withstand the rigours of the most demanding race.

Tag Heuer Comparisons

Tag Heuer watches compare favourably with other luxury watches such as Rolex or Omega, and what you're looking for in a watch will largely determine whether you choose this brand or something else. Compared to Rolex, for example, there are a few differences in manufacturing process. Rolex uses D colour diamonds, whereas TAG Heuer uses F to G colour diamonds. The movement inside watches is of importance in terms of accuracy and stability, and whereas Rolex has its own inhouse movement, TAG prefers to use the Swatchowned ETA movement. Mechanical and quartz movements are available from both companies, and both types have their champions who swear by them and would go with nothing else. Quartz movements are accurate, but so are mechanical chronographs. The main advantage with the quartz movement is that it will not stop if it's not worn for some time, whereas the mechanical selfwinding movements will eventually wind down if they're not worn. Watches, however, are not just for telling the time. Luxury watch aficionados also prize workmanship, placing high intrinsic value on the craft of watchmaking and the fine engineering that goes into the best mechanical movements. TAG Heuer fans enjoy the way the company changes the appearance of their watches, updating them occasionally, whereas Rolex watches tend to keep the same basic styling over the years, meaning a watch bought 30 or 40 years ago will look much the same as one bought last year. To get the best prices, whether buying or selling, consult a specialist Tag Heuer watch buying service and deal with people who have been in the luxury watch market for years. A UK watch buying service will know the current values and market trends in Tag Heuer watches and can guide you towards the best value.