Wimbledon is one of England's most cherished traditional sporting events. It's quaintly old-fashioned in some respects, yet always on trend and fashionable in others, so tennis fans know what to expect and are never disappointed. Wimbledon does, in fact, portray all the essential features of the Rolex watch brand, having the same essence of exclusivity and class and sharing a traditional aura that's hard to beat. All this is precisely why the partnership between Wimbledon and Rolex works so well, each promoting the values and strengths of the other, but in very different ways.
Rolex and Wimbledon have been in partnership for over thirty years, dating back to 1978. They even share the deep green colouring in their logos.
Having a long-established policy of selecting ambassadors from amongst the highly successful and popular sporting figures, Rolex keeps its name front and centre during the annual Wimbledon tournament through court appearances from the likes of Roger Federer, reputedly one of the greatest tennis players of all time. He's reached the Wimbledon final eight times and has long been a fan of Rolex watches as well as an ambassador for the brand. He owns several, including a Day-Date, a Datejust and a 1981 vintage Daytona 6263.
As one of tennis's biggest investors, Rolex has assumed timekeeping duties at Wimbledon and, this year, turned its Facebook page over to all things Wimbledon, including posting real-time clock images from the courts and displaying score boards from matches as they happened.
The pedigree matches between Rolex and Wimbledon are clear to see, but apart from the close match in brand similarities, Arnaud Boetsch, a Rolex sponsorship director and former highly ranked tennis player, is a real influencer. As well as the tennis sponsorships, Boetsch also takes care of sponsoring sailing events and other cultural activities. His job, he says, is to keep the Rolex brand fully visible by associating it with the most prestigious events, which Wimbledon certainly is as it's the most famous tennis tournament in the world. Together the two brands symbolise the common aspirations of tradition coupled with innovation.
It's this special and unique quality that gives Wimbledon its quaint but modern appeal and which makes the watch brand one of the most profitable for those who sell Rolex watches. Nothing beats timeless quality. We like to move with the times while also holding on to what matters in terms of tradition. The partnership between Rolex and Wimbledon allows us to do that, sharing the prestige of respected sports with sophistication of precise engineering.
If you're thinking of getting into the market to sell Rolex watches, for either personal or business reasons, remembering the history and association with the richest of sporting events helps you to come to an understanding of why Rolex watches are so highly prized throughout the world.
Rolex and Wimbledon: A Prestigious Partnership
Wimbledon is one of England's most cherished traditional sporting events. It's quaintly old-fashioned in some respects, yet always on trend and fashionable in others, so tennis fans know what to expect and are never disappointed. Wimbledon does, in fact, portray all the essential features of the Rolex watch brand, having the same essence of exclusivity and class and sharing a traditional aura that's hard to beat. All this is precisely why the partnership between Wimbledon and Rolex works so well, each promoting the values and strengths of the other, but in very different ways.
Rolex and Wimbledon have been in partnership for over thirty years, dating back to 1978. They even share the deep green colouring in their logos.
Having a long-established policy of selecting ambassadors from amongst the highly successful and popular sporting figures, Rolex keeps its name front and centre during the annual Wimbledon tournament through court appearances from the likes of Roger Federer, reputedly one of the greatest tennis players of all time. He's reached the Wimbledon final eight times and has long been a fan of Rolex watches as well as an ambassador for the brand. He owns several, including a Day-Date, a Datejust and a 1981 vintage Daytona 6263.
As one of tennis's biggest investors, Rolex has assumed timekeeping duties at Wimbledon and, this year, turned its Facebook page over to all things Wimbledon, including posting real-time clock images from the courts and displaying score boards from matches as they happened.
The pedigree matches between Rolex and Wimbledon are clear to see, but apart from the close match in brand similarities, Arnaud Boetsch, a Rolex sponsorship director and former highly ranked tennis player, is a real influencer. As well as the tennis sponsorships, Boetsch also takes care of sponsoring sailing events and other cultural activities. His job, he says, is to keep the Rolex brand fully visible by associating it with the most prestigious events, which Wimbledon certainly is as it's the most famous tennis tournament in the world. Together the two brands symbolise the common aspirations of tradition coupled with innovation.
It's this special and unique quality that gives Wimbledon its quaint but modern appeal and which makes the watch brand one of the most profitable for those who sell Rolex watches. Nothing beats timeless quality. We like to move with the times while also holding on to what matters in terms of tradition. The partnership between Rolex and Wimbledon allows us to do that, sharing the prestige of respected sports with sophistication of precise engineering.
If you're thinking of getting into the market to sell Rolex watches, for either personal or business reasons, remembering the history and association with the richest of sporting events helps you to come to an understanding of why Rolex watches are so highly prized throughout the world.