Rolex and the Goodwood Revival: Made for Each Other

Goodwood_Fesitval_Race_Car It doesn't take a genius to work out just why the partnership between the Goodwood Revival and Rolex is a match made in heaven.

Rolex Watch Sponsorship

The annual three-day motor-racing festival, held at the historic Goodwood Circuit, celebrates the very best of motor racing during its hey day in the 50s and 60s. Often thought of as motor racing's golden era, the recreation at Goodwood celebrates the glamour, sophistication and jubilant excitement of this high-octane, fast moving sport. It calls on skills of precision and dedication from the drivers and only true vintage road-racing vehicles compete in the events, recreating scenes not seen since the circuit's original races were run between the years of 1948 and 1966. Rolex has sponsored the Goodwood Driver's Club since 2004, recognising shared attributes of precision, engineering and technical innovation between the brand and the sport. Long associated with daring, adventurous endeavours and with a 50-year association with motor sports that stretches back to the famous Daytona International Speedway, Rolex continues to lead by example. Constantly fine-tuning and improving, whilst never losing sight of respected history and tradition, Rolex builds on and trusts past achievements and innovations to drive its future. Goodwood, as with Rolex, celebrates and leans on a long tradition of prestige and heritage born of exceptionally high standards right up to modern times. A true recreation, the festival submerses itself and all attendees in the era it represents, to the extent that no modern vehicles built after 1966 (barring safety vehicles that wait out of sight in case they're needed) are allowed on to the circuit during the three days of the festival. Expect to see vintage police cars and classic saloon cars. Even the catering vans are from the period, as are the recovery vehicles. Even the mechanics use ex-army jeeps while on the circuit, whilst their modern vehicles wait outside. Period costumes and special events and exhibitions complete the immersion, creating an effective time capsule that celebrates a bygone era and brings it, albeit briefly, back to life. The appreciation shown towards working museum pieces that still have a useful life, despite not having today's technological advancements, is another value shared between Goodwood and Rolex. Quality never goes out of style and this is reflected in the buoyant and enthusiastic vintage watch market, as those who sell Rolex watch models from a bygone era will attest. Our history and the machines and technology of the period are what shape our present world. The partnership between the Goodwood Revival and Rolex embodies every important thing that memories and heritage are made of. Lasting, enduring and quintessentially British, the Goodwood Revival sponsorship by Rolex benefits both organisations.