The serial number of your watch is as important as the model / reference number because it carries information regarding the year of your particular watch’s manufacturing.
Finding the serial number is as easy as finding the model number; the Rolex Serial number is engraved on every watch, and is unique to each Rolex produced. The number can be found between the two case lugs at the 6 o’clock position. Remember the model number is between the lugs at the 12 o'clock position, dont confuse your model number with your serial number!
In most circumstances the watch bracelet will need to be removed in order to see this, just as per the model number. It is advised you use an experienced jeweller or watchmaker to remove your bracelet to avoid any damage.
If you still have your Rolex papers the serial number will also be printed on this document. And on newer Rolex models you can find the serial number engraved on the the flange around the watch face behind the sapphire at 6 o'clock position.
Prior to 2010, Rolex used a serial number system with a letter prefix, or prior to 1988 serial numbers were all numeric. These serial numbers could be decoded to indicate the year of manufacture, making it easy to determine the age of a watch. In 2010, the system was changed to a random sequence of numbers and letters, making it more difficult to determine the age of a watch based on the serial number alone. It is still possible to determine the approximate age of a Rolex watch manufactured after 2010 using the serial number, although additional information is required too.
If your Rolex watch does not have a serial number, it is highly likely that the watch is not genuine. However the reverse isn’t true - it is important to note that while the serial number is a helpful tool, it should not be used as the sole factor in determining authenticity. There are many counterfeit Rolex watches on the market that have serial numbers that are either fake or have been altered to match a legitimate watch.
You can use a Rolex serial number to check if a watch has been reported as stolen. If the watch has been reported, the serial number will be registered in a database that can be accessed by law enforcement and other authorised parties.
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