It's now ten years since watchmaker Hublot unveiled its revolutionary Big Bang watch, and to celebrate this momentous occasion the bespoke brand name is embarking on a travelling exhibition. Not only is this great publicity for the iconic Big Bang watch, but it's helping to raise Hublot's profile even further as an innovative leader in watch technology.
The Appeal of the Big Bang
The success of the Big Bang timepiece over the last decade is largely due to the superb craftsmanship of the watch and the impact it makes when sitting on the wrist. The design of the Big Bang watch gives a new definition to the word 'contemporary'. It enjoys a unique style of design that has ensured it has become a top timepiece for watch collectors all over the globe.
Cutting-Edge Design
The Big Bang watch was designed to go down creative paths that had not been trodden by watchmakers before. Elements and materials were added into the mix that other watch manufacturers may have previously shunned and considered undesirable, or even impossible to conceive. Based on the vision of the chairman of the brand, Jean-Claude Biver, the Big Bang watch is made from rubber and gold and over time has evolved to incorporate things such as carbon-fibre, titanium, denim, embroidery and magic gold (a scratch-resistant alloy). Leaders at the helm of the Hublot brand are focused on pushing things to the limit.
Although it could have been a risky move for Hublot to create a new breed of watch that seemingly appeared to break the design rules, the end result has proved a winning success. Reviews of the Big Bang have been positive, with many critics regarding it as a forward-thinking and cutting-edge design masterpiece.
Just a couple of years ago, further changes were incorporated in the design of the iconic Big Bang watch, which saw it being modified to include the UNICO movement. This heralded something completely new in the watchmaking industry. Every detail appeared to change with this new design of Big Bang watch, including the screws, push-buttons, numerals and indices, completely revolutionising its appeal.
On Its Travels
Trade shows and exhibitions over the past year have seen Hublot showcasing the Big Bang watch to a fanfare of applause and glory. Special anniversary additions have been making an appearance, such as a Full Magic Gold Big Bang Tourbillon and Black Diamond baguette-set Big Bang. Living up to its fast-paced name, the watch has also developed and expanded enormously over time.
The grand tour, marking the ten-year anniversary, is set to take in a number of cities throughout the world, including London, New York, Paris, Tokyo and Hong Kong, and this globe-trotting timepiece is likely to capture interest of watch enthusiasts wherever it goes.
Demand for the Big Bang is also likely to be spurred on thanks to a number of brand ambassadors who are endorsing the watch, including the likes of England football manager Roy Hodgson. This is not the first time that Hublot has chosen somewhat unconventional names as brand ambassadors, but the attention is bound to be positive for the brand.
